chain chain chain..... the history

Now entering the twenty fifth year of trading, Chain Reaction Cycles are well known throughout the world shipping daily to every corner of the globe. The world's largest online bike store has grown through hard work, a strong family ethos and investment in stock, systems and most importantly people. Here's the story of how we came to be where we are today.

It was in 1984 that George and Janice Watson made the decision to open a bike shop, which saw George leaving his job in the road service and embark on their journey into bicycle retailing and repair. Thoughts of worldwide success weren’t the main priority when, armed with just a £1500 bank loan, they set up Ballynure Cycles, in the small village of Ballynure in Northern Ireland.
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Through 2009 things have kept getting better and better. We soon maxed out the number of orders we can process in a day and now have moved our warehouse to two eight hour shifts, so we are processing 16 hours a day. We continue our building expansion with an additional warehouse nearing completion and we are now looking forward to 2010 and our 25th Anniversary year.
Despite all the growth and all the changes the business is still owned by the Watson family and the original CRC crew is all still there. George and Janice’s 3 daughters, Lola, Sabrina and Georgina all have active roles in the business. George is the figurehead, making sure things are run to the standards he set out 25 years ago. Janice runs the Accounts department, Chris is the Managing Director and the CRC family has now grown to 300+ dedicated members.
All of us at CRC hope the next 25 years is as fun as the last, and thanks to you for being part of it!





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