viernes, junio 27, 2014

Be SMART Initiative, Openwater Swimming for All, Feel Free, Be Safer, Swim Back!










Be SMART Initiative, Openwater Swimming for All, Feel Free, Be Safer, Swim Back!


A new range of Inflatable Flotation Products designed with experts for swimmers of all levels: the most compact to date, weightless, practical and re-usable!
Haifa, Israel Deportes

Welcome to the Be S.M.A.R.T Initiative


Making Open-Water Swimming Accessible and Safer for All Swimmers !

Want to take your car keys, energy gels, water, to be seen in the water by other swimmers, team-mates, boats and lifeguards, here is what you are looking for.We designed the Be Smart products to give you peace of mind and confidence in & out the water, as a beginner, dedicated swimmer or experienced coach.Everything is ready to start producing this summer, an international factory is waiting for our green light. They are already producing inflatable safety, medical and government approved devices on a daily basis.




But launching a new product range is expensive and that’s where you can help us. Thanks to your support we could raise the budget by the end of July and cover the initial tooling, producing and marketing costs.It may sounds obvious, but it's important for us to precise that each person that is contributing to the BE SMART Initiative will receive the product that
they pre-ordered no matter the outcome of the campaign !

The faster we reach our goal, the faster we could send them back to you !



More than light, Weightless in the water!
Well that's bold, but it's actually a reality. All our products are made of naturally floating materials, meaning that they have virtually no weight in the water.
No impact on your swimming experience and NO DRAG when inflated !




"Be Ready" is the simplest, most compact and practical inflatable flotation device to date, Inflate when you want, Float when you need!

Available in 2 sizes:

"Be Ready Mini 6L" 240 gr, keeps afloat a conscious swimmer of up to 100 kg.
It only takes 2 to 3 deep breaths to inflate ! (less than 10 sec)

"Be Ready Maxi 11L" 300 gr, Keeps afloat up to 2 conscious swimmers at once.
It only takes 4 to 5 deep breaths to inflate ! (less than 15 sec)

Find more details about the benefits of oral inflation in the extended description





"Be Seen Water Carrier" - The perfect training tool, 3 in One:

- Be Visible up to 1 mile off shore (1.6 km +/-) by the Lifeguards, Be Seen by boats, other swimmers and fast water vehicles,

- Take water with you even far from shore, compatible with all bottles or waterproof container from 0.5L up to 2 L,

- Inflatable buoy in case of... to give more peace of mind to your loved ones that came with you or stayed at home...




"Be There" - The First Insulated cooler bag that double as an emergency buoy! When loaded with 2 empty bottles of 1.5L it can help to keep afloat a conscious person while keeping soft drinks fresh for up to 4Hrs !



Your support will allow us to take our working prototypes into production, initiate tooling and manufacturing so we can make our water-fun oriented products available to you and all the people that want to enjoy, share or discover the freedom of open-waters and avoid unnecessary drama in their life.



You like one of them ?
Want to pre-order and benefit from the reduced prices ?

Only 2 simple things to do:

Step 1 - Just click on one of the boxes on the right in the "Perks column" describing the Be Smart product you would like to get & follow the process...
Step 2 - Before the end of the campaign, remember to choose the additional Shipping Speed and Cost that fits your needs & follow the process... That's it...

If you are pre-ordering from Haifa or if you want to come and pick it up yourself
no need for additional shipping cost...



We believe that your trust in our project at this stage deserves a special gift!

That's why all contributors until the end of this campaign and only this one, will be awarded a special VIP membership account on the Shop Online we are about to build, giving you 20% discount on all the BE SMART products and the new concepts we have in store for our swimmers as long as the brand will exist!


Thank you all for your support !

Designed with safety experts and professional swimming coaches
for swimmers of all levels, ages and sizes.

All the Be READY and BE SEEN inflatable buoys already meet the same quality requirements as official PFD's (Personal Flotation Devices) available today,

using the same high performance / resistant materials (TPU) and accessories from leading official providers for the safety industry, e.g the same fabric and the same oral inflation tube that you could find on a life jacket.


So why should you support us?

- You want to participate to the design process and help us to create more
solutions that answers to your needs in the water,

- You want your loved ones that swim a lot, long, far, to be safer in the water,

- You want to give your wife, husband, children, friends (...) more peace of mind
when you go swimming in open-waters,

- You want to make more swimmers discover safely, the freedom of open-water
swimming and be ready to help yourself or someone else in the water...

- or simply contribute to drowning prevention efforts within your community.


What do we all need when we go out for a trip, a warm day on the beach
or barbecue by the lake? To Keep our drinks nice and fresh for hours ?

"Be There" - The first Insulated Drink Bag that double as an Emergency Buoy !


“Be There” is a sturdy, soft drink insulated bag that can follow you in all your activities close to the water and keep fresh 2 standard bottles of 2 L for up to 4 hours.

It is also a tool for drowning prevention thanks to the illustrations and practical advices printed on both sides. The content can be adjusted to match the needs and priorities relevant to your community, check out the rewards to know more!

Our goal is for you to keep having a nice time by the water, to avoid an incident or simply “Be There” if necessary.

When loaded with 2 empty bottles, this emergency buoy can help to keep afloat a conscious person of 70 kg and more.

(Please keep in mind that our products are not meant to replace lifesaving devices, always wear a life-jacket when recommended)
3 Simple steps and your emergency buoy is ready to help a conscious person in distress in the water:


Specifications and Advantages :

- The bags are build out of recyclable materials (PE) that naturally float,
- 2 Be There bags (4 bottles) meet the minimum flotation capability of 6 Liters of air (buoyancy) enough to help a conscious person of 100 kg in the water,
- The Standard PET bottles that are used instead of an inflatable Nylon/TPU buoyancy chamber can resist the same minimum pressure of 100 PSI,
- If the buoyancy chambers (bottles) are damage, well it’s easy to replace them,
- It can be used in most situations involving people close to the water,
- It’s resistant to shock, tears, scratches, bites and other damages...
- It’s low cost makes it accessible to everyone from high to low income countries...

Inflatable Buoys and Advice with you when you need them most!


Early on during the design process of the prototypes, we started by collecting many testimonials from people, including some that are still afraid of the water many years later, forcing them to stay on the shore while their friends and family are having fun...
“I was 50 m from the shore with my boys blocked in the current and we didn’t know what to do ! We got lucky when someone came with a surf board to help us back to the beach."
One of the problem is that a lot of people feel that the existing products on the market don’t match with their activities, needs or budgets!

(Please keep in mind that our products are not meant to replace lifesaving devices, always wear a life-jacket when recommended)
That’s when we set out to provide answers to several of these issues at once with an adapted range of inflatable products.

Meet the "Be Ready" inflatable buoys
(Patent Pending)


01 - To make personal flotation devices (PFD’s) as simple, accessible and
affordable as possible, allowing you to Be Ready to help yourself or
someone else in case of emergency!

02 - To design a product that is so compact and light
that you don’t even feel it when you swim, surf, dive or even walk...

The “Be Ready PFD's” are covered with 2 "potentially life saving” tips easy to apply, directly printed on the fabric. The definition and selection of the content has been done with professional swimming coaches and lifeguards.

Fighting the currents, hyper ventilating and exhaustion can easily lead to drowning incidents !

We designed our inflatable solutions specifically to empower swimmers and water enthusiast of all levels, to be able to help themselves or someone else in case of emergency...

All our products have a minimum of 6 Liters of inflatable volume, enough to help keeping afloat a conscious swimmer of 100 Kg.

The "Be Ready 11 L" can easily carry up to 2 conscious adults
at the same time !

03 - To combine in one simple action : Inflating = Floating = Relaxing,
while providing you with practical advice at the moment you need it most,


It only takes an average of 9 to 15 seconds to inflate !

6L of Air = 2 to 3 deep breaths for most adults


04 - During our workshops with experts we understood that removing the CO2
automatic inflator would actually bring you quite a few advantages:

- It makes the products much lighter, more compact and less expensive,
- No need to buy expensive CO2 cartridges to re-arm the product,

- No need to learn how to repack the product following complex steps of flops,

- No risk of damaging the product or hurting someone while providing assistance,

Exhaling deeply and inhaling slowly is one of the first advice always given by sport coaches, professional rescue, relaxation or stress experts all over the world.
Why ? Simply because breathing out as much as CO2 as possible will help you to relax rapidly, to slow down your heart beat, to stop feeling out of air and focus your mind on a simple task and not on the distressing situation.

For each breath you take you instantly feel that you are floating !



Throughout the testing sessions with children, teenagers and adults, we confirmed that people start to feel the buoyancy from the first 2 breaths inside one of our products.

Keep in mind that this logic applies first to people that willingly entered the water, for example: swimmers, surfers, divers, etc...
“Be Ready Buoys” are also a great way to have fun in the shallows, to learn to swim with a friendly and soft product that can make the difference for less experimented swimmers while out in the water by themselves.




Remember, to always keep children under constant adult supervision while inside or near the water. Our products are not meant to replace lifesaving devices, always wear a life-jacket when recommended !


Introducing the Be Seen - Water Carrier - 3 in One
(Patent Pending)



Designed by swimmers, with training experts to fit your needs and lifestyle as coaches, intensive swimmer or dedicated water enthusiast!

All the experts recommend staying hydrated while training.

Nothing new here, but paradoxically, swimming and surfing are 2 of the sports where people can stay in the water for hours, in the sun, without drinking, a few hundred meters for the shore...





The Be Seen water carrier is the perfect training tool combining all the advantages of the "Be Ready series" with additional functions, 3 in One:

- Flotation, an inflatable personal flotation device in case of emergency (PFD)
8 L of buoyancy to help to keep afloat a conscious swimmer up to 125 Kg,

- Visibility above water, yellow body + 1 Red Flag to Be Seen by boats
and lifeguards, 30*30cm, 50cm high,

- Water Carrier, including a pocket for energy bites and other small belongings
while in the water (up to 2 water-proof containers of 0.5L to 2 L),





Since we started testing and training with the prototypes we receive a lot of positive feedback from the loved ones of our swimmers.

They shared with us how it gives them more peace of mind to know that their wife, husband or sons will not be alone, without any flotation aid in the water anymore.

Specifications:

All the products in the Be Ready and Be Seen Series have been developed following the same quality requirement as existing inflatable PFD’s:

- To provide a minimum flotation capability (buoyancy) of 50 N
(6L of inflated volume),
- To fit most waist sizes from 70 cm up to 140 cm,
- The inflatable TPU chamber, nylon fabric coated with TPU can resist
a pressure of minimum100 PSI
- The nylon/TPU fabric is provided by one of the leader in the safety
product industry
- The inflation oral tube equipped with a one way valve is a certified
safety component
- The RF welding process is the same used to assemble inflatable
life-jackets
- The buoys can keep afloat a conscious swimmer of 100 kg and above.



Filling the Gaps to keep the fun going!


Why we need your support?


We have been working on the Be S.m.a.r.t Initiative for the past year and we've come a long way. But now we need your help.
Your support will allow us to initiate tooling and manufacturing so we can make our water-fun oriented products available to you and all the people that want to keep the fun going in the water and avoid unnecessary drama in their life.

We currently have several working prototypes and we're now focused on:

- Finalizing the accessories designs, graphics and packaging
for the final products
- Confirming the supply chain process
- Preparing to create the Be SMART Initiative website to keep spreading
the word !

So why should you support us?


- You want to become a Beta Tester and participate to the design process,
- You want your loved ones that swim a lot, far, to be safer in the water,
- You want to give your wife, husband, children... peace of mind when
you go swimming for hours,
- You want to be ready to help yourself or someone else in case of...
- or simply contribute to drowning prevention efforts within your community.



Welcome to the Be S.M.A.R.T Initiative,Let's Keep the water fun together !

https://www.indiegogo.com/projects/be-smart-initiative-openwater-swimming-for-all-feel-free-be-safer-swim-back

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