rotor power meter LT

ROTOR Grows its Power family with POWER LT
New POWER LT selected by Rui Costa for mountain stages in the 2014 Tour de France


MADRID (July 9, 2014) To outperform the competition, improvement must be constant - where weaknesses get singled out, measured, and conquered. Today ROTOR Bike Components introduced POWER LT, a lighter weight, power measurement system that took its technical and design cues from ROTOR's existing Power cranks training system. POWER LT is the result of a collaboration with UCI Pro Team Lampre-Merida, which compelled ROTOR to come up with a simple, lightweight power training system that could withstand the rigors of punishing use by the best professional riders.

"The racers need every possible advantage to compete at the level demanded by races like the Tour de France," said Julio Madrigal, sponsorship manager for ROTOR. "We wanted to give them an edge through equipment technology and our solution was POWER LT."


Costa's bike, Stage 5
Rui Costa, defending UCI Road World Champion and three-time Tour de Suisse winner, has targeted stage wins and the overall podium at this year's Tour.

"In the Tour, the difference is in the little details," Costa said. "I needed a light bike without sacrificing state-of-the-art technology. With this in mind, ROTOR developed its new POWER LT cranks. Now my bike will maintain the 6.8 kg weight minimum without giving up a power meter in the hard mountain stages."

Lampre's Merida bikes have been outfitted with POWER LT prototypes throughout the current season. POWER LT has been tested by the team's professional riders and its mechanics, and improved by ROTOR's engineers, thanks to their feedback.
Costa started today's Stage 5 with POWER LT installed on his Reacto KOM, which was featured yesterday on Cyclingnews.com.

"We created Power as a dual-power measurement system that recorded data for both the left and right cranks. POWER LT evolved out of that with a few distinctions," explained David Martínez, lead engineer for ROTOR's power meter range. "For instance, to save on weight, data is captured from POWER LT's left crank."

Key features that distinguish POWER LT are its compatibility with ANT+ devices, easy battery replacement, UBB30 crank axle, and affordable price together with the lowest weight penalty.

In line with ROTOR's vision to develop innovative solutions for cyclists, ROTOR has grown its power meter family. POWER offers the most advanced measurement technology, while POWER LT offers the best ratio of technology to weight and price.

Retail pricing for POWER LT will be 990€ and US $1,490.

Additional technical features:

The UBB (Universal Bottom Bracket) bottom bracket collection allows ROTOR Power and POWER LT 30mm axle crankset to be installed in almost any bicycle frame in the market.

Twin Leg Concept - ROTOR's Twin Leg Concept was created with the idea of a balanced crank set. What is the point of an ultra-rigid right crank if the left one is not as stiff? By designing a crank set as a "real set," not just as two individual crank arms, TLC creates the most balanced crank sets in the market.

ROTOR's CNC crank arms are stiffer than the competitors' products due to our Trinity Drilling System. This process drills three full-depth holes from axle to pedal, leaving behind a box-trellised structure, similar to bridge structures. This gives our crank arms superior stiffness without adding more weight to the cranks, resulting in an exceptional stiffness-to-weight ratio.

Visit ROTOR's Facebook page for images and more news about POWER LT.

https://www.facebook.com/RotorBikeComponents

For more information, contact Wendy Booher, wbooher@rotorbike.com, +34 917 374 946.


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