The helmet is a collar with an air bag inside .It is opened when you need it, if you suffer a fall in any direction.
Fredrik Gertten profiles two idealistic young female entrepreneurs who created a revolutionary 21st-century design object everyone told them would be impossible to fashion.
http://www.focusforwardfilms.com/films/49/the-invisible-bicycle-helmet
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In the blog
http://ceciliobenito.blogspot.com.es/2011/05/invisible-airbag-bicycle-helmet.html
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