come prima , come rolf!

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With all the choices today - Why choose Rolf Prima?

It may seem odd to think of Rolf Prima as having a traditionalist side, but we do. We believe in technology over marketing and build quality over production levels. It is more than paired spokes and our other technologies. It is our attention to every aspect of the process. From the hand building to answering the phone to treating every customer as our only customer - that's the Rolf Prima difference.

Better Performance

Rolf Prima wheels deliver the highest level of performance without compromise. Even our 16-spoke count wheels have as many pulling spokes as a traditional 32-spoke wheel. Despite using fewer spokes, our design technology allows us to build wheels with higher spoke tensions for better stiffness, stability and excellent ride quality.
Better Built

Most bicycle wheels sold today are built by machines. For run-of-the-mill wheels this can work, but to build a truly light wheel with uniform tensions, you just can’t match the skill of human hands. Every Rolf Prima wheel is carefully hand-built using a painstaking build process that enables our wheels to run true longer - without the need for constant attention or a "break-in period."

Better Technology
Paired spokes are just the beginning. We have developed and have patents for other technologies that, while harder to see, are every bit as revolutionary as paired spokes. We know that they work and other companies do too because some license them from us.

which wheel is better for me?, see page 8 in the catalog

http://www.rolfprima.com/Tech_pdfs/manuals/2011_rolfprima_catalog.pdf

the echelon sl ( I have in my quintana roo the old echelon and I am very happy with the wheel ,see http://ceciliobenito.blogspot.com/2008/07/caliente-caliente.html )

products – Echelon SL

The Echelon SL is an all-conditions performer, ideally suited for racing and training. Featuring a 31mm deep aero rim profile, bladed spokes and internal nipples, the Echelon SL is not just an everyday wheel - it's a race day wheel too. It's the wheel you need when you want wheels that feel surprisingly fast for the price. Built on the technology of the Vigor and its carbon cousins, the Echelon SL is stiff, strong and aero. So whether it's a training ride, triathlon, time trial or road race, the Echelon SL is a great "do everything" option.
Echelon SL > Click image to enlarge <
Model: Echelon SL
Wheel size: 700c
Category: Road Race, Triathlon, Time Trial
Weight: 1610gm set [675gm/935gm]
Spoke count: bladed 16F/20R
Rim: 31mm deep alloy clincher
Hubset: TdF2.4 w/ alloy freehub body
Freehub: Shimano, SRAM or Campagnolo
Decal: Red decals


Rims: The Echelon SL rim is designed for the rigors of everyday use. The 31mm tall deep-section, single cavity, alloy rim offers excellent lateral and torsional stiffness with additional toughness. The brake sidewalls are CNC-machined for smooth, consistent braking performance. Built for everyday - including race day.

Hubs: The Echelon SL's are built around the TdF2.4 proprietary hub with CNC machined flanges to remove excess weight. The front hub has a wide flange placement which increases the lateral wheel stiffness. The rear hub features our Patented Differential Flange Diameter, which effectively doubles the number of pulling spokes and creates a more durable wheel. Black, CNC machined hub shells with oversized alloy axles and sealed cartridge bearings provide high strength, stiffness and light weight performance. Ceramic bearing upgrade available.

Freehubs: The forged aluminum freehub body has 3 independently driven hardened steel pawls. The system is strong, simple and dependable.

Spoke & Nipple: The Echelon SL wheel set features paired, 14/15 gauge custom butted and bladed spokes with internal alloy nipples to create a quicker accelerating, faster climbing wheel with superior, long-term durability. Self-locking thread technology ensures wheels stay true longer. Our Patented, Jacketed Nipple Design™ reduces spoke bending loads and wind drag, increasing spoke life and contributing to a more durable, stiff and aerodynamic wheel system.

Extras: Extras: Rolf Prima Echelon SL wheel systems include custom reinforced rim tape and steel quick release skewers. Protect your wheels with a Rolf Prima double wheel bag.

http://www.rolfprima.com/products-Echelon-SL.php

faqs
http://www.rolfprima.com/faq.php