viernes, agosto 28, 2015

Wanda group compra Ironman por 575 millones de euros



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La franquicia IRONMAN pasa a manos de Wanda Group por 575 millones de euros
El grupo empresarial chino gestionará la marca de triatlones de media y larga distancia
TRIATLÓN , 27/08/2015


Dalian Wanda Group, compañía fundada por el empresario Wang Jianlin, considerado el hombre más rico de China, ha alcanzado un acuerdo para la compra por 650 millones de dólares (unos 575 millones de euros) de World Triathlon Corporatrion (WTC), empresa encargada de gestionar la franquicia IRONMAN, la mayor marca de triatlones de media y larga distancia. IRONMAN ha organizado pruebas por todo el mundo desde hace 37 años y en la actualidad organiza cerca de 250 eventos al año.

“Esta adquisición traerá a China una competición “top” por primera vez y supone un hito en el desarrollo de la industria deportiva china”, indicaron fuentes de Wanda Group, que se convierte con esta adquisición en el mayor operador deportivo a nivel mundial tras las inversiones realizadas en Infront Sports & Media (una de las grandes empresas mundiales de márketing deportivo, esponsorización, producción y gestión de derechos de TV de eventos deportivos, adquirida en julio por 1.050 millones de euros) y en el Atlético de Madrid (club en el que invirtieron 45 millones de euros por el 20% de sus acciones).

La compañía china indicó que la compra de WTC y su franquicia IRONMAN responde a varios objetivos estratégicos, y refuerza su posición en el mundo del deporte: “Wanda ha construído una cadena de valor completa en la industria, que incluye la organización de eventos, la representación de atletas, el marketing de eventos y su retransmisión”, señalan fuentes de la empresa.

IRONMAN espera generar 183 millones de dólares en 2015, lo que supondría un incremento del 21 % sobre los cuatro últimos años. Wanda Group considera que es una oportunidad de negocio futuro al ser una marca que opera en todo el Mundo.

Más información: http://www.wanda-group.com y http://www.ironman.com


http://www.triatlonweb.es/Noticias/articulo/IRONMAN-Wanda-Group-575-millones-euros

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Chinese Conglomerate Acquires Ironman For $650 Million
By Triathlete.com
Published 22 hours ago

Dalian Wanda Group Co., Ltd. (“Wanda Group”), one of the leading Chinese private conglomerates, has reached an agreement to acquire 100% of Ironman for an equity value of approximately $650 million from Providence Equity Partners.

Read the complete announcement from Ironman below and check back to Triathlete.com as we follow up on this developing story:

As part of the transaction, Wanda Group will work with the current lending group and assume Ironman’s existing indebtedness. The acquisition by Wanda Group heralds yet another landmark investment in the sports sector following Infront Sports & Media and Atletico Madrid.

“Wanda Group’s acquisition of Ironman marks another exciting chapter and opportunity for the future growth of Ironman after seven very successful years of ownership by Providence Equity Partners,” said Andrew Messick, Chief Executive Officer for Ironman. “Wanda Group is a global-minded organization that shares our desire for excellence and continued growth, particularly in Asia. We are delighted to be part of the Wanda Group family of companies and are excited about the future of Ironman as we continue to provide life changing race experiences for athletes of all levels from their first step to the finish line.”

The Ironman brand is the largest participation sports platform in the world. Its flagship races are Ironman triathlons, which consists of a 3.9km (2.4 mile) swim, 180km (112 mile) bike and 42km (26.2 mile) run, and Ironman 70.3 triathlons, which consist of a 1.9km (1.2 mile) swim, 90km (56 mile) bike, and 21.1km (13.1 mile) run. From its beginnings on the shores of Waikiki Beach on the island of O’ahu in Hawaii in 1978, Ironman has organized, promoted, and licensed triathlon events for 37 years, and owns five exclusive triathlon brands, operating at least 250 events every year around the world.

Ironman is expected to generate $183 million in revenue in 2015 and has increased revenue at a CAGR of 21% over the past four years. Due to its unique business model and proprietary intellectual property, the company is expected to deliver strong continued growth going forward.

The 2015 acquisitions of Ironman and Infront Sports & Media properties have made Wanda Group one of the world’s largest and most comprehensive sports companies. With these new businesses, Wanda Group now has sports sales, media & marketing, and operational capabilities on six continents with strong positions in North America, Europe, China, South Africa, Australia and New Zealand.

Davis Noell, Managing Director at Providence Equity Partners said, “We have thoroughly enjoyed our partnership with Ironman over the past seven years and are pleased with the company’s growth and operational excellence under Andrew’s leadership. We have great respect for Wanda Group and its leading global sports platform and believe Ironman is well positioned to continue its success with their support.”


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Read more at http://triathlon.competitor.com/2015/08/news/chinese-conglomerate-acquires-ironman-for-650-million_121299#rRh5K5wimVqWxD6H.99

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