miércoles, marzo 05, 2014

El ABC de Gordom Ramsay primer fracaso en pesadilla en la Cocina

Amy Bouzaglo, Samy Bouzaglo

Amy's Baking Company - Kitchen Nightmares - Full Episode

Can Amy's Baking Company make a comeback

"Amy's Baking Company"
"Amy's Baking Company" is the sixteenth episode of the sixth season of Kitchen Nightmares, and the 82nd episode of the series overall. The episode first aired on May 10, 2013 and centered around Gordon Ramsay attempting to help Samy and Amy Bouzaglo, owners of Amy's Baking Company in Scottsdale, Arizona.
The episode marked the first time in the series that conflict with the owners prevented Ramsay from completing the restaurant's transformation. The owners' actions received negative attention in social media. Their responses in social media were then further spread in social media in a manner which Forbes called a poster example of how a business should not react to comments from the social media.

Day one

Samy and Amy, the husband and wife owners, explain the history of their restaurant: Samy invested "a million dollars" to build the restaurant in 2006 in order to fulfill Amy's dream. About two years prior to the episode's filming, bloggers began writing negative reviews of the restaurant's food. Amy says the reviews are "lies" and states that they cost the restaurant a "tremendous amount of business". Staff members explain that Amy does not see the problems with the food that many customers see, and that Samy will lash out at any customer who expresses dissatisfaction. The narrator also explains that only Samy is allowed to operate the POS system and handle money, which leads to many ordering errors; meanwhile, Amy only makes the food for one ticket at a time, which leads to long waits for customers.
Samy and Amy are shown verbally berating customers, the staff, and each other. One customer in particular complains to Samy that he has been waiting for a pizza for over an hour. Samy responds angrily and gets into a profanity-laced argument in which he insists the customer pay for the drinks he has received. Escorted by a producer, the customer and his companion leave the restaurant while Amy is seen calling the police and shouting insults at the customers.

Day two: Ramsay arrival and assessment
Ramsay arrives at the restaurant and begins his tour of the restaurant and its kitchen. Early in the tour, Amy discusses the restaurant's negative online reviews, stating that she and Samy are the only restaurant owners she knows who "stand up" to "online bullies and haters". Ramsay finishes his inspection of the kitchen, which he notes is exceptionally clean and organized.
After the tour, Amy describes her online backlash against people who post negative reviews of the restaurant. She also elaborates on her motivation for appearing on Kitchen Nightmares, explaining that they need someone of Ramsay's standing to tell people that the restaurant serves good food. Samy and Amy also explain that they have had longstanding staffing issues, with Amy describing the problem as being unable to "find qualified people to work", and Samy describing the problem as "my biggest worry". Samy in particular notes that the restaurant has had an employee turnover of "a few hundred".
After the initial discussion, Ramsay prepares to sample the food. He enthusiastically compliments the dessert, but has a rather negative response to other menu items. During the sampling, Ramsay learns from one of the servers that they do not make tips, but that tips instead go to the owner. Seeing this as a contributing factor to the restaurant's staffing problems, Ramsay discusses this with Samy, who justifies the policy by noting he does much of the front-of-house work. Ramsay summarizes the dishes he ordered by noting the length of time he had to wait for his food and its poor quality. He then leaves to get changed in order to observe the staff, but before he does he tips his server directly. The quality of the food is discussed later that evening.
Dinner service
During the first day dinner service, Ramsay observes the restaurant in operation. He criticizes Samy and Amy for using mass-produced frozen ravioli when the menu advertises it as freshly made, and announces to customers that ravioli is off the menu. Customers are seen complaining about the long wait, and several customers are shown sending back their dishes. At one point, Amy gives the wrong table number to a server. Subsequently, when giving food to Katy, one of the servers, as well as the table number, Katy asks, "Are you sure?". Amy responds by accusing her of having an attitude problem and demands that she leave. Ramsay reveals the restaurant's tipping policy to the customers, and one customer replies, "That's horrible." Samy and Ramsay then get into a heated, profanity-laced argument. Ramsay told Samy he was not allowed to take his servers' tips. Amy closes the restaurant, and then fires Katy. Samy attempts to change Amy's mind to no avail (with Amy describing Katy as a 'poisonous little viper' in a later interview), and Katy walks out.

Day three
Ramsay is shown coming to the restaurant, only to find the restaurant locked. He then interviews two former employees of the company and learns more about how Samy and Amy run their business, including how they force experienced workers to do menial tasks (including washing Samy's car) and that the restaurant went through fifty staff in a year (which Samy later estimates as actually being one hundred). Ramsay meets again with the owners and criticizes Amy for the condition of the food served and the treatment and high turnover of employees. The discussion becomes increasingly heated and Amy reacts defensively, refusing to accept criticism, and blaming others (including Ramsay) for "disrupting" her. Ramsay concludes, "I think you're too far gone". Amy responds by stating her intent to withdraw from filming the show, and Ramsay tells the couple that a lot of their procedures are not normal for this kind of restaurant and announces that he's leaving. The production crew members are then shown removing cameras and audio recording equipment as Amy states to the camera that she and Samy "don't need his help", and suggests that he left for that reason.
In a concluding monologue, Ramsay states that this is the first time he has ever met a restaurant owner or owners he could not help. Before leaving the area he cites the fact that the restaurant has gone through a hundred staff members, states that Samy and Amy have upset the local community and are incapable of accepting criticism, and believes they would not have adhered to any changes he implemented.


The episode was shot in December 2012. On December 10 a local media interview with a diner described his altercation with Samy during taping. The diner saw what he thought was an act for the purposes of the show, but a producer told him that "what was happening was real". The diner went on to explain that police were on the scene by the time he left the restaurant. The diner reported that police were responding to a "911 hangup call" from the restaurant, and that they left after "conclud[ing] everything was fine".

Reception and reaction

The episode premiered on Friday, May 10, 2013 at 8pm, viewed by approximately 3.34 million people on the day it aired. It earned a 1.2 rating/5 share in the 18-49 demographic, meaning it was seen by 1.2% of all 18-49 year olds, and 5% of all 18-49 year olds watching television at the time of the broadcast. The episode met with praise from reviewers, with one critic writing "The episode is nothing short of amazing."
After the show aired, the restaurant became a momentary tourist attraction. The restaurant received extensive negative feedback on their official Facebook page. When the owners Samy and Amy responded by excoriating people who posted negative comments, it provoked more of the same, not only on Facebook, but also on Yelp and Reddit. Forbes utilized the reactions as a poster example of how a business should not react to comments from the social media. The owners later claimed that they were hacked, and that they had not posted any of the comments. This prompted more negative responses and the original comments and responses were eventually removed. The owners explained this as the work of a hacker and that they had not posted any of the comments. As a result of the Kitchen Nightmares episode and the postings that were made on Facebook, awareness of the incident caused the "meltdown" to go viral.
The company hired a local public relations firm, and a second Facebook page was eventually taken down as well, while another one called "I support Amy's Baking Company Bakery Boutique & Bistro 100 percent" appeared on May 15. A press release announced that they would be holding a "Grand Re-Opening" on May 21, 2013.


The episode of “Kitchen Nightmare” showed the owners yelling at customers and throwing people out of their restaurant.

Amy's Baking Company of ‘Kitchen Nightmares’ fame reopens as co-owner faces deportation
Amy and Samy Bouzaglo, the husband-and-wife owners of the Arizona restaurant Gordon Ramsay couldn't save, canceled a news conference amid death threats. Samy faces deportation.

The infamous Arizona restaurateurs whose disastrous "Kitchen Nightmares" appearance and subsequent social media meltdown catapulted them into the national spotlight now have possible deportation on their plates.Amy and Samy Bouzaglo, the owners of Amy's Baking Company in Scottsdale, kicked off their weeklong grand reopening on Tuesday, but "online bullies" and legal threats from Fox producers forced them to cancel the corresponding news conference.

And the nightmare continues. Now, Samy, a Moroccan-born Israeli immigrant, may have his residency status revoked, The Republic reported Wednesday. Samy's lawyer said the case started two years ago and has nothing to do with the television show.

Amy's Baking Company in Scottsdale, Ariz., reopened Tuesday. Its owners had shut it down temporarily after their unflattering appearance on “Kitchen Nightmares” and the social media train wreck that followed.

Amy's Baking Company in Scottsdale, Ariz., reopened Tuesday. Its owners had shut it down temporarily after their unflattering appearance on “Kitchen Nightmares” and the social media train wreck that followed.

Celebrity chef Gordon Ramsay featured the bakery, boutique and bistro on his show "Kitchen Nightmares." The episode, which aired on May 10, featured the couple yelling at everyone from customers to employees to each other. Servers accused Samy and Amy of stealing their tips, a claim that the owners have since denied, and the Bouzaglos even threatened someone who asked about his order.

The show was filmed in December, and Ramsay's goal was to help the duo revamp the restaurant. However, they refused to acknowledge they were to blame for the eatery's problems, and Ramsay walked away from filming.

The owners say their Facebook page was hacked by people who obscenely attacked their critics, but it still has nearly 100,000 likes.

The owners say their Facebook page was hacked by people who obscenely attacked their critics, but it still has nearly 100,000 likes.

After the episode aired, Amy and Samy had an epic social media breakdown. They slammed the "little punks" they said took to the Internet to bring them down.

"You people are all s---," one Facebook post said. "Yelp s---, Reddits s---. Every s---. Come to here, I will f------ show you all."

Unsurprisingly, the owners then claimed that their account had been hacked. However, they have been known to fight back, often with strong language, against critics and negative reviewers over the years. Back in 2010, Amy called a man who left a one-star review a "moron."

Amy spent more than a year in federal prison for using someone else's Social Security Number to apply for a bank loan.

Amy spent more than a year in federal prison for using someone else's Social Security Number to apply for a bank loan. "We both made mistakes in the past. We have done our time," she told The Republic.

"Do US a favor and keep your ugly face and you ugly opinions to yourself and go back to the restaurant that you really work at!!" she wrote, according to the Phoenix New Times.

Amy's Baking Company was supposed to discuss the alleged hacking and the episode at the Tuesday news conference, but it was canceled after lawyers representing the production company behind "Kitchen Nightmares" notified the owners they were forbidden from talking about their experience on the show without prior approval from Upper Ground and Fox — unless they wanted to pay up.

Celebrity chef Gordon Ramsay walked away from the filming of Amy and Samy’s episode of “Kitchen Nightmares.”
Celebrity chef Gordon Ramsay walked away from the filming of Amy and Samy’s episode of “Kitchen Nightmares.”

"These agreements prohibit you from speaking publicly about 'Kitchen Nightmares,' other than to acknowledge 'the mere fact of your participation in the Series in personal publicity relating to yourself.' Your conduct exposes each of your to liability for liquidated damages of $100,000," the notice, which was made available by CBS 5, reads.

Amy and Samy also said threats from "online bullies" influenced their decision to nix the conference. Radar Online reported that the couple received death threats.


The owners of the bakery and bistro attacked critics in profanity-filled Facebook posts after the episode aired.

The owners of the bakery and bistro attacked critics in profanity-filled Facebook posts after the episode aired.

This week, the public relations company that starting working with Amy's announced that it was calling it quits after only five days, citing "differences on public relations strategies." It was no longer representing the restaurant after the grand reopening on Tuesday.

On top of everything else, attention is being brought to the couple's not-so-squeaky-clean pasts.

According to The Republic, Samy, 63, spent time in jail before he came to the United States. He told them he couldn't discuss his past records, but said he did not have a criminal record in the U.S.

Amy, 40, also has a criminal past. In 2003, Amy, then known as Amanda Bossingham, pleaded guilty to using someone else's Social Security Number to apply for a bank loan of $15,000 in 2001, records show. She spent 14 months in federal prison.

"We both made mistakes in the past. We have done our time," Amy told The Republic in a phone interview. "We can't comment. We know God is with us."



NEWS/ Amy's Baking Company's Employee Contract Exposed: The 8 Most Insane Rules at the Infamous Kitchen Nightmares Restaurant
by John Boone Tue., Jul. 9, 2013 3:54 PM PDT

Remember Amy's Baking Company? The first restaurant that Gordon Ramsay ever quit on, on Kitchen Nightmares? Yeah you do! Because Amy and Samy Bouzaglo swore at their customers and tried to hurt them with food and who could forget that!
Amy has finally opened up, to The Daily Mail, about life after the reality show, allegedly saying: "Physically, this has taken a huge toll on me." She claims the couple had to turn off their phone to stop harassing calls and she now worries Samy will be deported to Israel.
As for the episode itself, Amy claims that they actually quit the show, not the other way around ("To make sure they didn't misportray us.") and, on the matter of stealing the employees' tips, claims, "[Samy] would rather cut his balls off than take money from any waitress or servers."

An interesting thing to say when shortly thereafter she admits, "Since the show, we recognize the outcry and now we're giving the servers their tips." So by interesting, we mean maybe that was a lie.
It's also "interesting" in light of an alleged employee contract that's leaked online, outlining the rules of the restaurant. There are 20 rules total and, though they start off as expected ("No Cell Phones allowed" and "You must be dressed appropriately"), the real nutty stuff comes towards the end:
Below, some highlights:
"5).Any type of attitude will result in immediate termination." A fact we learned first hand on the show, when a waitress was fired and called a "a poisonous little viper" after Amy decided her line of questioning was tinged with attitude.

"6). You must leave the premise immediately after your scheduled shift, and no family or friends may come to see you while working." Also, employees must not visit or partake in "unnecessary talking" in order to avoid possible harm.
"9).At no point is any food or any type of open beverage allowed in the kitchen. This is a direct Health Code Violate." It's also a violation of no food being cooked in the kitchen (Allegedly. Or so we hear. From Gordon during the episode.)
"14). Respect and distance must be given to all fellow employees. No harassment or bullying of any type will be tolerated and will be cause for immediate termination." Note: This policy applies to employees, not customers.
16) Holidays and Weekends are Mandatory, by signing this contract you are accepting that you will be required to work all Holidays, and Weekends. Due to the nature of our Industry this is a necessity and any No-Show will be monetarily penalized with a fee of $250.00.
17) The recipes and techniques that have been developed by Amy at ABC are exclusive and shall remain confidential. Any removal of recipes will be considered theft. Read it this way: "Recipes" and "techniques."

19) The wait staff understands that any and all ‘tips' are property of the ‘house'. By signing this contract you agree that you willing accept a payment $________ per hour instead of tips. What were you saying, Amy?
20) It takes a great deal of time, energy and patience on the part of Samy & Amy (the owners) to train and teach our employees. We are investing in you as a new employee...By singing this contract you are herby accepting that you will be employed exclusively by ABC Amy's Baking Co. LLC. And shall not work for any competitor within a 50 mile radius of ABC within one year of termination or voluntary Resignation, without prior authorization from ABC. Nor shall you be allowed to open your own business of the same type, within the above mentioned radius.
Well then.
Where's our application?!
In other news, Amy does not have any ill will against Gordon Ramsay, saying, "We wish him all the best and now we're working on our own reality show so stay tuned!" And we will. Because this is the kind of crazy that deserves to be on TV.



Amy's Baking Company: Restaurant to revisit 'Kitchen Nightmares'

SCOTTSDALE, AZ - The Scottsdale restaurant owners who provoked ridicule and outrage after appearing on chef Gordon Ramsay's "Kitchen Nightmares" last year are returning to the Fox reality show.

The network says Ramsay will pay a follow-up visit to wife and husband Amy and Samy Bouzaglo, owners of Amy's Baking Company, for the show's sixth season premiere.

The episode, "Amy's Baking Company, Part Two," will air Feb. 28. The network will re-air the couple's first appearance on Feb. 21.

The show centers on Ramsay helping struggling restaurants.

In a May 2013 episode, the Bouzaglos got angry with his criticisms and Ramsay left before any makeover took place, a first in the program's history.

In the episode, the couple was also seen yelling at unhappy customers and taking employees' tips.


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